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“Vanity Sorrento” has always produced its garments in an artisanal way through the expert hands of its seamstresses. Wearing a "Vanity Sorrento" garment means preferring uniqueness and originality, encompassing a wide range of products designed for Him and for Her, from the play of colors to the patterns that recall our land, and for Children who have fun imitating the grown ups. Each garment is designed, created and made entirely in Italy, with the best Linen yarns: a fresh and light material that brings to mind the warm and passionate beauty of the Sorrento Coast and its wonderful sea. The “Vanity Sorrento” collections take inspiration from Positano fashion but updated to an evolved style and adapted to new trends, making them suitable for any occasion, be it a holiday or your daily life.

Today the result of three generations "Vanity Sorrento", was born in the 80s from the passion and stubbornness of Mrs. Virginia, a lover of beauty and high quality fabrics. In 1982 opened the first store in the heart of Sorrento, thanks to the help and skills of her mother Maria, a well-known seamstress of that time, she was able to create a refined product in every detail, and at the same time, capable of enhancing femininity of any woman. The strong passion for high quality has led the company, over time, to focus on the processing of a single raw material, PURE LINEN, reworking it in the treatments and colors and coordinating them with particular accessories, all in full compliance with the Made in Italy. In 2001 Rossana, daughter of Mrs. Virginia, established herself in the company, flanked and supported by her husband Luciano, opened her store, offering with great success, in addition to the already established MEN and WOMEN collections, even that for CHILDREN.


The philosophy of our company is inspired by a phrase by Coco Chanel "We don't design clothes, we design dreams", because for us "Vanity Sorrento" represents a dream, which through our products we try to convey to every single customer; those who enter our stores are pampered and led to the choice of the garment that best represents them, thus bringing with them a unique piece and an indelible memory of their stay in Sorrento.

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